The place of meaning and creativity at work.

Updated: Nov 13, 2020


While Baby Boomers only needed a diploma to guarantee financial security, today this simply isn't enough. The importance of a diploma goes hand in hand with the need for experience and an ability to innovate constantly. The number of available jobs is decreasing and ever more people are turning to entrepreneurship. Entrepreneurship opens up flexibility and autonomy - but there are other things to consider.

Becoming an entrepreneur means having to face risks, of course, and these are often financial. But those risks are known, these are not hidden risks or out of our control. If our business is not profitable, we have the power to adjust our strategy, improve our products, target a different market and so on.

Working for a multinational company we not only lose control over these factors, but we also compete with automation and the possibility of jobs being outsourced overseas. All of this, usually without the flexibility that incoming, younger members of the workforce demand or the feeling of connecting to a cause that we really care about. 

Attractive pay and employees benefits alleviate some of the frustrations generated by these jobs, but like our diplomas, it is no longer enough. 

We are moving towards an entrepreneurial economy that offers us the advantages of technology but also to bring meaning to work, stimulates our creativity while making room for more flexibility and autonomy. Taylor Pearson's book "The end of jobs" perfectly describes this theory. 

Further the current pandemic is challenging our way of thinking and bringing us back to basics. 

This new era presents many challenges which invite us to put humanity, meaning and emotion back at the heart of our decisions. Defining a goal that motivates us and cut the noise of the uncertainty of days to come, listening to ourselves to ensure health and well-being, and a clear contribution to the world around us are the key elements of a moral, physical and economic balance. 

Coaching, fueled by concepts of neuroscience and logo-therapy, can, in my opinion, facilitate and inspire these transitions. Powerful questioning allows us to bring back meaning, to revive what animates us and to awaken creativity by creating new perspectives. Someone who feels that they are where they need to be, who creates, contributes and continues to learn is undoubtedly happier. As a result, his or her contribution to the company is multiplied tenfold.

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